New Jersey governor signs law banning surveillance pricing to protect shoppers
Summary
New Jersey governor Mikie Sherrill signed a new law that stops businesses from using shoppers’ personal information to charge different prices for the same products. The law aims to protect consumers from "surveillance pricing," where companies use data like online activity and purchase history to change prices unfairly.Key Facts
- The law is called the Fair Price Protection Act.
- It prohibits businesses from using personal data to set individual prices on groceries and essential items.
- The law does not affect loyalty programs or other types of discounts.
- New Jersey is the third state to ban surveillance pricing, after Maryland and Connecticut.
- New York is considering a similar law, waiting for the governor’s approval.
- The law pauses the introduction of new electronic shelf labels for one year so their effects can be studied.
- Existing electronic shelf labels can still be used, repaired, or replaced.
- A labor union leader said the law helps protect shoppers and workers from harmful pricing based on artificial intelligence.
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