Will summer discounts make family days out cheaper?
Summary
The UK government has introduced a temporary 15% VAT cut on family attraction tickets, children's meals, and cinema tickets until September to help families save money during the summer holidays. Some families and businesses have noted small savings, while others say the impact is limited and other costs, like parking, still make outings expensive.Key Facts
- The government’s Great British Summer Savings scheme includes a 15% VAT reduction on children’s meals, family attraction tickets, and cinema tickets until 1 September.
- The scheme also offers free bus travel for children aged 5 to 15 in England.
- Local authority-run attractions are exempt from VAT, so they do not benefit from the VAT cut.
- Families report that holiday costs are still high, sometimes exceeding £100 for outings, and can add up quickly with multiple children.
- Some businesses have passed the savings to customers by lowering prices slightly, such as kids’ lunchbox deals.
- Parents say small discounts are helpful but changes to parking fees could also encourage more visits to town centers and attractions.
- Financial experts believe the temporary VAT reduction can ease some financial pressure during holidays when typical costs can reach around £191 per child per week.
- Visitor attractions see the summer holidays as their busiest time, and any support to boost visitor numbers is appreciated.
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