Cracker Barrel CEO steps down a year after logo debacle
Summary
Cracker Barrel’s CEO Julie Masino will step down next month after the company faced strong customer opposition to a logo change and restaurant makeover. David Deno will become the new CEO as the company continues to recover from declined sales.Key Facts
- Julie Masino, Cracker Barrel’s CEO, will step down in August but stay until October to advise the company.
- David Deno, former CEO of Bloomin’ Brands, will take over as Cracker Barrel’s CEO on August 10.
- Cracker Barrel tried to simplify its logo by using only the company’s name last August.
- The restaurant chain aimed to attract younger customers by making its stores lighter and less cluttered.
- Customers strongly disliked the logo and design changes, which led to a drop in sales.
- Cracker Barrel reversed the logo and design changes after the backlash.
- Same-store sales fell 1.8% in the fiscal third quarter ending May 1, 2025.
- Cracker Barrel’s stock price dropped 4% in trading after the CEO announcement.
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