Summary
Traditional TV cooking shows in the UK have significantly declined, while food content on platforms like YouTube, Instagram, and TikTok is gaining popularity. There has been a 44% drop in new food program commissions on British TV, and popular TV chefs are less visible on traditional channels. This shift is part of a broader trend affecting many types of TV programming.
Key Facts
- British TV has seen a 44% decrease in new cooking show commissions in the past year.
- Platforms like YouTube, Instagram, and TikTok are seeing a rise in food-related content.
- YouTube has become the most-watched service on American TVs, according to Nielsen.
- The UK broadcaster Ofcom warns that British TV is facing a crisis with declining traditional TV show commissions.
- Popular TV chefs like Nigella Lawson are currently not featured on UK TV channels.
- The decline of cooking shows is part of a broader reduction in commissions for documentaries, art, culture, travel, sports, and nature programs.
- Many people now prefer short, engaging videos by food influencers over traditional TV cooking shows.
