Cracker Barrel chief executive steps down a year after rebrand chaos
Summary
Cracker Barrel’s chief executive, Julie Masino, will step down in August after the company faced backlash over a logo redesign and store changes. David Deno, former boss of Bloomin' Brands, will replace her as the company works to recover from financial and customer challenges.Key Facts
- Julie Masino will leave her role as Cracker Barrel CEO in August.
- David Deno will become the new CEO and help lead the company forward.
- Cracker Barrel faced strong criticism last year after trying to simplify its logo and update store interiors.
- Critics said the changes removed the company’s traditional Southern charm.
- President Trump supported returning to the original logo after the backlash.
- Cracker Barrel operates about 660 stores in 44 US states.
- The company’s stock price is down about 20% from last year due to falling sales and fewer customers.
- Cracker Barrel competes with other casual dining chains like Denny's and IHOP.
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