Cracker Barrel CEO to step down after overseeing logo backlash last year
Summary
Cracker Barrel’s CEO, Julie Masino, announced she will step down after about a year, following controversy over the company’s updated logo. The company faced backlash on social media and from President Donald Trump, leading it to revert to its old logo. David Deno will become the new CEO in August.Key Facts
- Julie Masino became Cracker Barrel’s CEO in 2023 and is leaving by October, with David Deno taking over in August.
- Last August, Cracker Barrel changed its logo by removing the character Uncle Herschel, sparking social media criticism.
- President Donald Trump publicly criticized the logo change and called for the company to reverse it.
- After the backlash, Cracker Barrel returned to its original logo design.
- The company’s stock fell nearly 3% after Masino’s departure was announced.
- Masino said in a December interview she felt “fired by America” after the controversy.
- The article mentions that consumer habits are increasingly influenced by political views, affecting brand sales.
- Cracker Barrel has a past of discrimination complaints and lawsuits related to LGBTQ+ and Black employees and customers.
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