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Whaling Museum goes viral for ‘worst aquarium ever’ T-shirts, totes

Whaling Museum goes viral for ‘worst aquarium ever’ T-shirts, totes

Summary

The New Bedford Whaling Museum is selling shirts and other items featuring a viral one-star review calling it the “worst aquarium ever.” This merchandise has become very popular, leading to a big increase in sales after news coverage and social media attention.

Key Facts

  • The phrase “worst aquarium ever” came from a 2020 one-star Google review of the museum.
  • The museum does not have live aquatic animals but displays large whale skeletons.
  • The museum started selling T-shirts, hoodies, and tote bags with the review printed on them, along with a whale skeleton drawing.
  • After local and national TV coverage, online orders surged to 738 in less than a day.
  • Weekly sales increased by 250% following the recent media attention.
  • The merchandise first gained popularity after a TikTok video got over 96,000 views.
  • The museum has restocked with hundreds of new shirts, crewnecks, hoodies, and bags due to high demand.
  • Prices are $32.50 for adult T-shirts, $50 for crewnecks, and $60 for hoodies.
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