Who Is David Deno? Cracker Barrel Faces Major Change as New CEO Revealed
Summary
Cracker Barrel has named David Deno as its new CEO, starting August 10, replacing Julie Felss Masino who will remain as an adviser until October. This change comes after a challenging year for the company, including public criticism and falling sales linked to changes in the brand’s logo and image.Key Facts
- David Deno previously led Bloomin’ Brands, which owns Outback Steakhouse and Carrabba’s Italian Grill.
- Julie Felss Masino became CEO in July 2023 but will step down on August 10 and advise until October.
- Cracker Barrel changed its logo for the first time in 48 years, removing the "Uncle Herschel" image.
- The logo change and other company diversity efforts faced backlash from some conservative groups and influencers.
- President Donald Trump publicly called for Cracker Barrel to return to its old logo and manage the company better.
- Deno has 40 years of experience in the restaurant and retail industries, including senior roles at Yum! Brands and Burger King.
- The leadership change aims to stabilize Cracker Barrel’s operations after a year of controversy and financial difficulties.
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