Cottage pie and glass of red, anyone? Britons shun salad despite heat in ‘reverse comfort eating’
Summary
During recent heatwaves, many people in Britain are choosing to eat traditional warm comfort foods instead of cold salads and chilled drinks. Waitrose supermarket reported big increases in sales of dishes like cottage pie, chicken korma, and trifle, suggesting a trend of buying nostalgic, home-cooked meals even in hot weather.Key Facts
- Cottage pie sales at Waitrose rose by 110% in the last month compared to last year.
- South African red wine sales increased by 68% over the same period.
- Other popular warm dishes included chicken korma (up 67%), chicken and ham gratin (68%), and chicken, bacon and leek pie (41%).
- Searches on Waitrose’s recipe website rose for traditional meals like toad-in-the-hole (67%), spaghetti bolognese (91%), and rarebit mac and cheese (57%).
- A food historian said the rise in these dishes relates to people wanting home-cooked, comforting food during uncertain times and unusual weather.
- The cost of living crisis, global conflicts, and political changes are also factors affecting people’s food choices.
- Some chefs think people want to recreate the pub meal experience at home due to cutbacks on eating out.
- Ready meals and warm dishes may also suit people who have less time or cooking skills and find salads impractical for weekly shopping.
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