Notre Dame Makes College Sports History with New Jersey Patch
Summary
Notre Dame and SoFi Technologies have made a deal to put SoFi’s logo on Notre Dame’s athletic uniforms for several years. This partnership is the largest of its kind in college sports, allowing a non-clothing brand to appear on jerseys and is worth about $18 to $20 million per year.Key Facts
- Notre Dame and SoFi announced a multi-year partnership making SoFi the official financial services partner of Notre Dame Athletics.
- SoFi’s logo will be on all Notre Dame Fighting Irish uniforms as a jersey patch, the first non-apparel brand to do so.
- The deal lasts six years and is estimated to be worth around $108 to $120 million total.
- This is the biggest jersey patch sponsorship in college sports history by value.
- NCAA Division I approved rules allowing up to two patches on uniforms for regular-season games starting this season.
- Notre Dame’s athletic director said the deal is intended to support student-athletes beyond just the patch on the jersey.
- Ohio State briefly held the record for the highest jersey patch deal before Notre Dame’s deal was announced.
- Corporate sponsorship through patches on jerseys is becoming more common in college sports, especially football.
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