Matcha and protein pivot pays off for Greggs as profits rise
Summary
Greggs, the UK's largest fast-food chain, reported a 20% profit increase in the first half of 2026 after introducing healthier products like protein salads and iced matcha lattes. The company also opened 34 new stores, expanding locations in places such as petrol stations and hospitals, while keeping prices steady.Key Facts
- Greggs’ pre-tax profit for the first half of 2026 was £76.0 million, up from £63.5 million in the same period of 2025.
- Total sales reached over £1.1 billion in the 26 weeks ending June 2026, a 7.2% increase from the previous year.
- The company launched new menu items focused on health trends, including high-protein salads and iced matcha lattes.
- Greggs opened 34 new stores in the first half of 2026, offset by 31 closures, bringing the total to 2,773 outlets.
- More than half of the new stores opened in locations without a Greggs nearby and away from traditional High Street areas.
- Greggs did not plan any price increases after multiple hikes in 2025 and in May 2026.
- The company is testing new store formats like “bitesize” shops and self-service “Greggs Express” to expand further.
- Greggs expects 2026’s full-year profits to be similar to 2025’s £172 million, despite increased investment costs.
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