WATCH: Inside the big business of 'bama rush
Summary
The article discusses how college sorority recruitment, known as 'rush,' has become a big business. Some students take advantage of social media to share their rush experiences and make money.Key Facts
- 'Bama rush' refers to the sorority recruitment process at the University of Alabama.
- Sorority recruitment is a significant event on many college campuses.
- Some future sorority members are earning money by posting about rush on social media.
- These posts attract attention and can turn into a business opportunity.
- The article explores the financial side of this collegiate tradition.
- Social media plays a key role in changing how students experience and promote rush.
- This trend shows how college social events are becoming more commercialized.
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