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Tim Cook says Apple may charge for AI Siri

Tim Cook says Apple may charge for AI Siri

Summary

Apple CEO Tim Cook said that heavy users of the new AI-powered Siri may need to pay for access through an upgraded iCloud+ subscription. This marks the first time Apple has said it will charge for the improved voice assistant, which is set to be widely available this fall with new iPhones.

Key Facts

  • Apple plans to charge some heavy users for accessing the new Siri voice assistant.
  • The upgraded Siri uses artificial intelligence (AI) and is more powerful than before.
  • Tim Cook mentioned the charges will likely come as part of iCloud+ subscription upgrades.
  • A paid iCloud subscription is also required for a new home security feature in the next iOS update.
  • The new Siri was first shown at Apple’s developer conference in June, with a public beta available now.
  • Early reviews of the updated Siri have been positive, highlighting privacy and personal context features.
  • Apple uses technology from Google’s Gemini AI models to help run the new Siri.
  • The full release of the new Siri will come this fall alongside new iPhone models.
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