Summary
ITV has announced that Lorraine Kelly's morning show will be reduced from an hour to 30 minutes starting January 2026, due to planned job cuts affecting over 220 daytime positions. Good Morning Britain will extend its airtime to fill the gap left by Lorraine, and changes will impact other shows like This Morning and Loose Women as well.
Key Facts
- Lorraine Kelly's show on ITV will be cut from one hour to 30 minutes.
- Over 220 jobs will be cut across ITV's daytime programs.
- Good Morning Britain will extend its coverage to help cover Lorraine's reduced airtime.
- Lorraine will air for only 30 weeks a year instead of nearly all year.
- This Morning will keep its 10:00 to 12:30 slot, but Loose Women will now also air for 30 weeks a year.
- The changes are planned for January 2026.
- ITV plans to combine resources for Lorraine, This Morning, and Loose Women by having one team produce them.
- A decline in advertising revenue is mentioned as a challenge in the TV industry.
