‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts
Summary
Experts warn that the trend of eating more protein, called "proteinmaxxing," is increasing the demand and price of whey protein, a main ingredient in infant formula. This rise in whey protein costs is causing infant formula prices to go up, making it harder for families to afford baby formula.Key Facts
- Whey protein, important for infant formula, has become more popular due to health advice and weight-loss drugs that help preserve muscle.
- The price of whey protein concentrate 80 nearly doubled from €11,733 to €25,875 per metric tonne between July 2025 and now.
- Infant formula uses whey protein to resemble human breast milk and make it easier for babies to digest.
- The average price of baby formula in the UK rose 4.8% in the past year, reaching £12.11 for a 750g box.
- Rising whey protein costs are pushing formula makers to increase prices or change ingredients.
- Some manufacturers now use more demineralised whey powder 90 (D90), which is more expensive but helps keep the right protein balance.
- Experts and a public health charity warn that higher formula prices can harm families who may try unsafe feeding methods.
- A government price or profit cap on infant formula is suggested to protect families and prevent very high company profits.
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