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Solitude as a new aspirational lifestyle: 'We are not lonely'

Solitude as a new aspirational lifestyle: 'We are not lonely'

Summary

Lana Isa and other content creators share their experiences of living alone and having few or no friends through social media videos. They highlight enjoying peace and solitude rather than feeling lonely, sparking both connection and debate among viewers.

Key Facts

  • Lana Isa is a software sales manager in Toronto who posts videos of her solo lifestyle.
  • Her TikTok video about spending Friday nights alone gained over 7 million views.
  • Isa’s social media following grew from 2,000 to over 175,000 in eight months.
  • She shares daily routines that focus on self-care and solitude instead of social gatherings.
  • Many viewers comment they relate to living alone or having few friends.
  • Some critics call these creators "loneliness influencers" and suggest they romanticize isolation.
  • Creators like Devon Noehring emphasize that being alone does not mean being lonely.
  • The videos challenge stigma around solitude, showing it as a choice for peace.
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