‘The language of Pokémon is universal’: why fans are still catching ‘em all after 30 years
Summary
Pokémon fans gathered in London to celebrate the 10th anniversary of Pokémon Go, a popular phone game that mixes real-world exploration with virtual creatures. The Pokémon franchise, which began 30 years ago, has grown into the world’s biggest media franchise, with games, cards, shows, and more enjoyed by millions of people worldwide.Key Facts
- Pokémon Go is a smartphone game that uses augmented reality to let players find and catch virtual creatures in real places.
- The Pokémon franchise started 30 years ago with games like Pokémon Red and trading cards released shortly after.
- Some rare Pokémon cards have become extremely valuable; one sold recently for £12 million.
- The Pokémon company’s total franchise value is around $147 billion, making it the largest media franchise globally.
- Fans of all ages attend events and travel internationally to celebrate Pokémon and meet others who love it.
- Pokémon is known for bringing happiness and nostalgia, helping fans feel good during difficult times.
- The shared interest in Pokémon helps people connect across different generations and languages.
- The franchise constantly releases new products, keeping fans interested over the years.
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