Summary
The article discusses the unique story of the domain name milk.com, which is owned by Dan Bornstein. Although it is not actively for sale, it is listed with a $10 million price tag, highlighting the high value of memorable domain names in today's online market.
Key Facts
- Milk.com is a domain name owned by Dan Bornstein since 1994.
- The domain is personal and has not been developed into a commercial site.
- Bornstein posted a hypothetical $10 million asking price for the domain.
- Premium domain names, like milk.com, are valued for their rarity and branding potential.
- Domain expert Rob Schutz estimates milk.com's value in the "mid-six figures and up" range.
- Notable sales, such as rocket.com for $14 million, illustrate the high demand for such domains.
- Memorable domains can enhance a company's reputation and perceived success.