Summary
Young people in Indian-administered Kashmir use social media to preserve the region’s cultural history, countering a narrative often focused on conflict. They create content about Kashmiri language, architecture, folklore, and crafts to highlight the area's rich heritage. These creators aim to tell new stories about daily life in Kashmir, offering a different perspective on the region.
Key Facts
- Muneer Ahmad Dar started a social media page called "Muneer Speaks" to promote Kashmiri culture.
- His content receives over 500 million impressions across various social media platforms.
- The content includes stories about architecture, folklore, and local delicacies.
- Journalist Muhammad Faysal runs a project documenting Kashmir’s artefacts and traditions with a team of experts.
- Sheikh Adnan uses Instagram to share the history of Kashmir's Pashmina scarves (shawls).
- These content creators emphasize the importance of maintaining accuracy and authenticity in their storytelling.
- Experts note the importance of careful documentation to keep cultural nuances intact.
- The creators highlight positive aspects of Kashmir's heritage beyond its history of conflict.
