In Texas, a political group bets $6 million on Latino voters coming back to Democrats
Summary
A political group in Texas called Somos Votantes is spending $6 million to encourage Latino voters to support Democratic candidates in key congressional districts. This effort includes voter education and advertising aimed at districts where Latino voters shifted toward President Trump in 2024. Winning back these voters is important for Democrats to gain control of the U.S. House of Representatives.Key Facts
- Somos Votantes is spending $2 million on voter education and registration efforts across Texas.
- Its affiliated political group, Somos PAC, is launching a $4 million ad campaign targeting three South Texas congressional districts.
- These districts are where President Trump won by large margins in the 2024 election.
- Texas Republicans recently redrew district boundaries to favor their party, hoping to win up to five Democratic seats.
- Latino voters have historically supported Democrats but shifted more toward Trump in 2024.
- President Trump’s approval rating among Hispanics dropped from 41% to 29% since his second term began.
- The Latino vote will be crucial for Democrats’ chances in the November midterm elections.
- Somos PAC is focusing on harder-to-win districts rather than the most heavily targeted battlegrounds.
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