UFC loses $30m on Freedom 250 event at White House
Summary
The UFC lost about $30 million hosting the Freedom 250 event at the White House in June, which President Donald Trump attended. Despite the loss, UFC’s parent company, TKO Group Holdings, reported a 29% increase in revenue for the second quarter of 2026.Key Facts
- The Freedom 250 event took place on the South Lawn of the White House to celebrate 250 years of American independence.
- About 4,300 invite-only guests attended, including President Trump and Vice President JD Vance.
- UFC expected losses of around $30 million due to high event costs exceeding $60 million.
- UFC recovered some money through sponsorships, media deals, and partnerships.
- Special access packages costing up to $1.5 million were offered to some guests.
- The event marked President Trump’s 80th birthday and showcased his friendship with UFC president Dana White.
- The event was broadcast exclusively on Paramount+ and attracted an average of 34 million viewers worldwide.
- TKO Group’s UFC revenue rose to $535.7 million in Q2 2026, boosted by a new $7.7 billion TV deal with Paramount.
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