Pecan is a rising fall flavor — however you pronounce it
Summary
Pecan is becoming a popular flavor for the fall season, with companies like DoorDash, Snickers, and Starbucks increasing their pecan-flavored offerings. There is also an ongoing debate about the correct pronunciation of the word "pecan."Key Facts
- DoorDash named pecan as the top fall flavor for 2025 due to a 28% increase in orders for pecan-flavored items.
- Snickers has made its special-edition pecan bar a regular product.
- Starbucks has brought back pecan beverages for its fall menu.
- "Pecan" has three common pronunciations: "puh-KAWN," "puh-CAN," and "PEE-can."
- "PEE-can" is favored by people in the Northeast U.S., while "puh-KAWN" is popular in areas where pecan trees grow naturally.
- The word "pecan" comes from Algonquian languages and was later adapted by French and English speakers.
- Linguists note that there is no single correct English pronunciation of "pecan."
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