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How the Ted Lasso Trap Keeps Women on the Sideline

How the Ted Lasso Trap Keeps Women on the Sideline

Summary

The article discusses the new season of the TV show Ted Lasso, where the main character coaches a women’s soccer team. It highlights a trend in Hollywood where women’s stories are often included only within male-led projects, despite evidence that female-led films perform well financially.

Key Facts

  • Ted Lasso’s fourth season features the lead coaching a second-division women’s soccer team.
  • Hollywood often places female characters within existing successful franchises to reduce financial risks.
  • A study of 350 top U.S. movies from 2014 to 2017 showed that female-led films generally made more money worldwide than male-led films.
  • The financial success of female-led films challenges the idea that women-led stories are riskier for studios.
  • Studios prefer safe bets tied to proven franchises rather than original female-led stories.
  • Failed male-led franchise movies are seen as individual failures, but failed female-led projects are sometimes used to question women’s commercial appeal.
  • Ted Lasso itself began as characters created for sports ads before becoming a full TV show.
  • Hollywood’s caution leads to fewer original female-led projects and maintains gender imbalance in storytelling.
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