Matcha’s popularity has skyrocketed, but it was initially met with skepticism in the West
Summary
Matcha, a type of green tea powder from Japan, is now popular worldwide, with cafes featuring it in cities like Tokyo and Los Angeles. Initially, matcha faced skepticism outside Japan, but events like world’s fairs helped increase its appeal.Key Facts
- Matcha is a powdered form of green tea, originally from China, and became popular in Japan around 1250 C.E.
- The Japanese tea preparation method, chanoyu, involves ceremonial tools like a cast-iron kettle and bamboo ladle.
- Matcha gained international exposure through Japan's displays at world’s fairs and expositions starting in the late 19th century.
- By the 19th century, matcha was not well-received in the West, described as bitter and unpalatable by many.
- Despite initial skepticism, matcha cafes now thrive in various Western cities, such as Stockholm, Melbourne, and Los Angeles.
- Major coffee chains like Starbucks and Dunkin' have included matcha on their menus since 2019 and 2020, respectively.
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