UFC Lost Staggering Amount of Money Putting on Freedom 250 Card at White House
Summary
The UFC hosted the Freedom 250 fight card at the White House, which became the most-watched UFC event in the U.S. with 17 million viewers. Despite its popularity, the event caused the UFC to lose about $30 million because it did not make money from ticket sales or pay-per-view.Key Facts
- The Freedom 250 event took place on the South Lawn of the White House.
- It attracted 34 million viewers worldwide, including 17 million in the U.S. and Latin America.
- UFC lost around $30 million putting on the event.
- No tickets were sold and the event was streamed on Paramount+, so there was no income from ticket or pay-per-view sales.
- UFC made some money from sponsorships and brand deals, partially reducing the expected $60 million loss.
- UFC president Dana White said events like the Freedom 250 would not happen again because they are too costly.
- Despite the loss, UFC’s overall revenue rose by $119.8 million in the second quarter of 2026 to $535.7 million, a 29% increase from the previous year.
- A large part of UFC’s revenue came from its broadcast deal with Paramount.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
