The Mummy film ad banned from London Underground
Summary
Posters for the new film The Mummy were banned from the London Underground and some billboards because they showed a realistic image that looked like a dead child, which could upset young viewers. The UK's Advertising Standards Authority (ASA) decided the posters were not suitable to be shown where children might see them, despite Warner Bros saying the image was not meant to scare or offend.Key Facts
- The ASA received 30 complaints about The Mummy film posters used in London.
- The posters showed a close-up of a female figure with mummified features and a vacant expression.
- The ASA said the image looked like a realistic depiction of a dead child.
- One billboard with the poster was visible from a children’s nursery, raising concerns.
- Warner Bros said the character was a “living mummy” and the design avoided violence or fear.
- Transport for London’s advertising partner initially approved the poster for display.
- The ASA banned the posters from outdoor and Underground displays to protect children.
- Complaints about TV and streaming ads for the film were not upheld due to scheduling restrictions.
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