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How a social media campaign triggered huge migrant surge on Ceuta

How a social media campaign triggered huge migrant surge on Ceuta

Summary

After a Spanish court decision made it harder to quickly return migrants who swim into Ceuta, nearly 60,000 people arrived there trying to reach Europe. Social media campaigns in Morocco and beyond encouraged people to try crossing by sharing success stories, travel tips, and organizing group departures.

Key Facts

  • Spain’s Supreme Court ruled that migrants swimming into Ceuta need formal legal processing before deportation.
  • This ruling was misinterpreted online as Spain “opening the way” for entry by sea.
  • New social media accounts spread daily calls for migrants to cross into Ceuta.
  • Pages with tens of thousands of followers shared photos and videos of migrants who successfully crossed.
  • WhatsApp groups helped organize collective travel arrangements.
  • Social media boosted the campaign by sharing practical info on routes and equipment to use.
  • An intelligence report said groups in Morocco, Algeria, Tunisia, France, and the USA helped spread this information.
  • False and AI-generated videos were also shared to encourage migrants to attempt the crossing.
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