‘It confirmed my flaws’: women are paying for face scans that score beauty and suggest excessive procedures
Summary
Some people are paying for online facial analysis services that use photos and technology to score their attractiveness and suggest cosmetic procedures. These services claim to use scientific research to recommend surgeries and treatments to improve facial features based on a concept called "facial harmony."Key Facts
- Danielle, a 37-year-old woman, paid $330 for a company called Qoves to analyze her face and suggest cosmetic procedures.
- Qoves gave her a detailed report recommending multiple surgeries and treatments, such as rhinoplasty (nose surgery) and Botox.
- The company says attractive people get better treatment in areas like healthcare and job opportunities, citing a psychological effect called the “halo effect.”
- Facial analysis services like Qoves use AI or scientific studies to score facial features and offer advice for paid nonsurgical or surgical fixes.
- Other similar services include Facemaxify and Epica, which also promote skincare and makeup plans alongside their facial scoring.
- The trend is linked to "looksmaxxing," where people try to improve their appearance based on scientific measurement to achieve ideal facial proportions.
- These services often charge extra for surgical recommendations or subscription plans.
- Some users feel pressured to spend a lot of money to meet beauty standards identified by these tools.
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