Disney partners with TikTok to offer creator content on its app
Summary
Disney and TikTok have made a new agreement that lets TikTok creators make short videos using Disney characters from brands like Marvel, Pixar, and Star Wars. These videos will appear on both TikTok and a special vertical video section called Vert on the Disney+ app.Key Facts
- Disney and TikTok announced a partnership to share creator videos featuring Disney characters.
- The deal includes characters from popular brands such as Marvel, Pixar, and Star Wars.
- Videos created by TikTok users will be shown on TikTok and within the Disney+ app on a section named Vert.
- A pilot program for this new video content will start soon and then expand to other countries.
- TikTok creators will have access to a large collection of Disney movies and TV shows.
- Disney’s marketing officer said this deal helps creators get more exposure and gives audiences new content to enjoy on Disney+.
- This partnership shows the rising role of user-created content in entertainment.
- Last year, Disney also made a licensing deal with OpenAI to let people use Disney characters in AI-generated videos.
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