Darth Vader to become a TikTok star as Disney strikes deal on short video
Summary
Disney made a new deal with TikTok to let creators officially use its famous characters like Darth Vader, Spider-Man, and Moana in short videos. This deal allows Disney to reach more fans and supports its move into vertical video through its Disney+ Verts platform in the US.Key Facts
- Disney partnered with TikTok to allow creators to use characters from Disney, Pixar, Marvel, and Star Wars.
- The deal is described as a “first of its kind” for official use of Disney characters on TikTok.
- Disney+ Verts is Disney’s new vertical video platform, currently available only in the United States.
- TikTok has over 200 million users in the US, with a large portion under 30 years old.
- This partnership shows how short-form video is changing how big companies handle their intellectual property.
- Disney previously allowed limited use of its characters by OpenAI’s Sora video tool, which was later shut down.
- The success of Toy Story 5 helped Disney beat its earnings forecasts, causing its stock to rise 4.6% in premarket trading.
- Disney’s parks and experiences business revenue grew by 10%, with a 4% increase in theme park visits.
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