Disney, TikTok strike content-sharing deal
Summary
Disney and TikTok have made a deal to share content on their short video platforms. Creators who join the program can use characters and stories from Disney’s brands like Pixar, Marvel, Star Wars, and FX to create videos that will appear on both TikTok and Disney’s platforms.Key Facts
- Disney and TikTok announced a content-sharing agreement on Wednesday.
- The deal involves short vertical videos, which are videos filmed in a tall, smartphone-friendly format.
- Creators who join can use Disney characters and stories in their videos.
- Brands included are Pixar, Marvel, Star Wars, and FX.
- Videos created will be posted on both TikTok and Disney’s video platforms.
- This partnership allows creators to reach audiences on both companies’ platforms.
- The program is optional for creators who want to participate.
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