France bans unsolicited telemarketing calls to protect consumers
Summary
France will ban unsolicited telemarketing calls starting August 11, 2026, to protect consumers and reduce unwanted sales calls. The new law makes it illegal for businesses to call people without their prior consent, with heavy fines for violations.Key Facts
- The ban on unsolicited telemarketing calls takes effect on August 11, 2026, in France.
- Businesses must get permission from consumers before making marketing calls; this consent can be withdrawn anytime.
- Individuals who break the law can be fined up to €75,000 per illegal call; companies can be fined up to €375,000 per call.
- Before this law, French consumers could opt out by registering on a no-call list, but call centers often ignored the list.
- Around 75% of people in France get at least one unwanted sales call each week.
- Exceptions exist for calls to customers with existing contracts and if consumers have agreed to receive offers.
- The law may impact Morocco’s call center industry, which relies heavily on French telemarketing contracts and employs about 50,000 people.
- Similar telemarketing call bans exist in Germany and the Netherlands, focusing on protecting consumers.
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