What came into force with the EU’s AI Act this week – and what didn’t
Summary
On August 2, the European Union started applying new transparency rules for artificial intelligence systems as part of the AI Act. Some stricter rules for high-risk AI uses have been delayed until December 2027 to give companies and regulators more time to prepare.Key Facts
- The EU’s AI Act is the first comprehensive law regulating AI technology in Europe.
- The new rules require chatbots and AI systems interacting with people to disclose they are AI.
- AI systems that create or change images, audio, video, or text must mark synthetic content clearly.
- AI tools that recognize emotions or use biometric data must inform users about these processes.
- Some transparency rules do not apply to certain law enforcement activities.
- Companies face fines up to 15 million euros or 3% of global revenue for breaking these rules.
- The stricter “high-risk” AI rules for fields like biometrics and employment are postponed until December 2, 2027.
- The EU delayed these rules to provide clearer guidance and support while encouraging innovation and economic growth.
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