Ford picks "Fathom" for its affordable truck name, starts at $28,350
Summary
Ford is introducing a new affordable electric pickup truck called the Ford Fathom. The truck starts at $28,350 and features advanced technology including fewer electronic parts, bidirectional charging, and optional hands-free driving assistance.Key Facts
- The Ford Fathom is a four-door electric pickup truck.
- It costs $28,350 plus a $1,595 delivery fee.
- The truck is built on Ford’s new Universal EV (UEV) platform.
- It uses a new electronic system that reduces wiring by replacing many small control units with a few powerful computers.
- The Fathom is about the size of a Ford Maverick but offers more cabin space than a Toyota RAV4.
- It supports bidirectional charging, which means it can send electricity back to the home or grid.
- Ford’s BlueCruise, a hands-free driver assistance feature, will be available as an option.
- The vehicle aims to give buyers a practical electric truck with modern features at a competitive price.
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