BBC hires 26-year-old entrepreneur to help reach younger audiences
Summary
The BBC has hired Brandon Relph, a 26-year-old entrepreneur known for understanding young people, to help the broadcaster connect with younger audiences. Relph will work on strategies to adapt the BBC’s content for digital platforms like YouTube and TikTok, where many young viewers now watch videos instead of traditional TV.Key Facts
- Brandon Relph is 26 years old and has started several companies since he was a teenager.
- He earned his first £10,000 before age 16 with a business related to the Minecraft game.
- The BBC faces a challenge because fewer young people watch live TV compared to older generations.
- Matt Brittin is the new BBC director general, focused on using digital content to attract younger viewers.
- The BBC has made deals to produce special content for YouTube to reach young audiences.
- Relph previously worked for Accenture before joining the BBC’s strategy team.
- He is known for being confident in discussing marketing strategies with senior leaders despite his young age.
- Industry experts say the BBC needs a broad change to keep up with young people's shift away from traditional TV.
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