Kellogg says it’s removing artificial dyes from cereals by the end of this year
Summary
Kellogg announced it will remove artificial colors from all its cereals by the end of 2025, a year earlier than planned. The company will use fruit- and vegetable-based juices for coloring and will also remove the artificial preservative BHT from certain cereals.Key Facts
- Kellogg plans to remove artificial colors from all cereals by the end of 2025, ahead of the original 2027 target.
- Natural colors will come from fruit and vegetable juices to keep cereals like Froot Loops and Apple Jacks colorful.
- Kellogg has invested in new equipment to support this change.
- The company will also remove BHT, an artificial preservative, from some cereals.
- Consumer demand for simpler, recognizable ingredients helped speed up the timeline.
- Kellogg had already removed artificial dyes in countries like Canada.
- Activists delivered 400,000 petition signatures in 2024 asking Kellogg to drop artificial dyes and BHT.
- Retailers like Target and Walmart are also removing artificial colors from their cereal products.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
