Volkswagen plans to win America back with a pickup, report says
Summary
Volkswagen plans to make a pickup truck in the United States by 2030 to improve its business there. The company aims to enter the popular and profitable pickup and SUV markets, where it currently has little presence.Key Facts
- Volkswagen wants to build a US-made pickup truck by 2030 to boost its American sales.
- Pickup trucks and large SUVs are popular and profitable in the US market.
- Volkswagen currently sells the Amarok midsize truck in markets outside the US, like South America, but not in the US.
- The company is considering options such as producing the Amarok in the US or creating a new pickup under its Scout brand.
- Scout, a VW Group brand, is developing premium off-road pickups and SUVs planned for 2028 production in South Carolina.
- VW Group is facing sales declines in China and North America and plans factory closures and job cuts by 2030 to stay competitive.
- The state of Lower Saxony and worker unions oppose some of VW’s restructuring plans.
- Details about the size, price, and type (gas or electric) of the new truck are not yet decided.
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