‘Hi friends’: Modi’s curious campaign to win over Gen Z
Summary
India’s Prime Minister Narendra Modi is using Instagram reels late at night to connect with young people from Generation Z. His political party, the BJP, hopes this social media strategy will help them gain support after recent protests.Key Facts
- PM Narendra Modi is targeting Generation Z voters in India.
- He is using Instagram reels shared late at night to reach this group.
- This approach is unusual for a political leader in India.
- Modi’s party is the Bharatiya Janata Party (BJP).
- The campaign follows protests led by the Cockroach Janta Party.
- The goal is to build a friendly image with young people through social media.
- Social media has become an important tool in Indian politics.
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