One of Southern California's biggest entertainment hubs has become a battleground over big-money billboards
Summary
Inglewood, California, has over 100 digital billboards that generate city revenue but have sparked controversy among residents and venue operators. The city’s partnership with WOW Media has brought in more than $30 million, but some stadium owners and residents oppose the billboards due to safety, aesthetics, and legal concerns. A court ruled mostly in favor of the city’s agreement, but legal and political battles continue.Key Facts
- Inglewood has more than 100 digital billboards mostly along major roads and medians.
- Residents complain the billboards cause light pollution, distraction, and change the community’s appearance.
- The city partnered with WOW Media to manage these billboards and provide transportation info kiosks.
- Mayor James Butts says the program has generated over $30 million to fund local services like pre-K and park repairs.
- Some stadium operators sued to cancel the WOW deal, claiming it bypassed required competitive bidding; most of their claims were rejected by a judge.
- WOW’s technology was ruled exempt from competitive bidding laws.
- The conflict has expanded to ballot measures seeking to limit digital billboards and impose taxes on event parking and tickets.
- Residents say it is hard to participate in city council meetings about the issue because they are held during work hours.
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