Apple TV eyes US broadcast rights to the Open as foray into sports broadcasting continues
Summary
Apple TV is considering bidding for the US broadcast rights to golf’s Open Championship after its current deal with NBC ends in 2028. This move is part of Apple’s growing interest in sports broadcasting, competing with other streaming services like Netflix and Amazon.Key Facts
- Apple TV has had early talks with the golf organization R&A about bidding for US rights to the Open Championship.
- NBC currently holds the US rights for the Open until 2028, shared with media company Versant and the Golf Channel.
- Other streaming platforms like Netflix and Amazon may also bid for the Open rights.
- Apple’s first big sports deal, a $2.5 billion 10-year contract for Major League Soccer, ended early due to low viewership.
- Apple has a current five-year, $750 million exclusive US deal for Formula One racing rights.
- The R&A values its relationship with NBC and Versant but is open to new bids as the US media rights cycle approaches.
- Apple is committed to investing in sports broadcasting and is actively seeking new sports content rights.
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