How a California entertainment hub has become a battleground over billboards
Summary
Inglewood, California, has many digital billboards that have sparked a conflict over advertising money, city control, and safety concerns. The city earns millions from a deal with WOW Media, but stadium owners and some residents want changes, leading to lawsuits and ballot measure fights.Key Facts
- Inglewood has many digital billboards placed along roads and near entertainment venues.
- Some residents feel the billboards cause light pollution, distraction, and are unsafe for drivers.
- The city made a deal with WOW Media for advertising kiosks, earning over $30 million used for public programs and city repairs.
- Stadium operators, including SoFi Stadium, sued the city claiming the WOW deal broke competitive bidding laws.
- A judge mostly ruled in favor of WOW Media, allowing them to keep the exclusive deal.
- Stadium owners are now trying to change billboard rules through ballot measures.
- WOW Media supports proposals to cap stadium parking fees and add a tax on event tickets.
- Some residents say it is hard to participate in city meetings, which are held during work hours.
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