Bare Knuckle Boxing is an Emerging Player in the Combat Sports World
Summary
Bare Knuckle Boxing (BKB) is growing as a new combat sport alongside boxing and mixed martial arts. The sport is targeting younger fans by using social media platforms like TikTok and streaming fights online to build a loyal following.Key Facts
- Bare Knuckle Boxing is gaining popularity as a combat sport option beyond traditional boxing and MMA.
- The sport uses TikTok to reach mostly younger audiences aged 18 to 25.
- BKB has streamed preliminary fights on TikTok, breaking records for watch time on the platform.
- Main fight cards for BKB are shown on the Vice network, averaging around 380,000 viewers.
- Well-known fighters like Lee Selby, Paulie Malignaggi, and Victor Ortiz compete in BKB.
- BKB’s CEO, David Tetreault, believes the sport can become mainstream like the UFC in the future.
- The sport appeals because it offers nonstop action without gloves, attracting both male and female fans.
- BKB is working on growing its audience and increasing public acceptance through social media and future fight signings.
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