Rich Paul Built Klutch Sports Into a Powerhouse. Now He's Looking Beyond
Summary
Rich Paul started Klutch Sports Group in 2012 to represent athletes beyond just one star client. The agency now manages over 700 athletes across different sports and has grown into one of the top sports agencies in the world. Klutch helps players build strong business careers, including investments and brand deals, not just sports contracts.Key Facts
- Rich Paul became LeBron James’ agent in 2012 and has worked with him since James was drafted in 2003.
- Paul turned down a $15 million sponsorship deal for LeBron James to invest $1 million in Blaze Pizza, now worth about $30 million.
- Klutch Sports Group represents more than 700 athletes across basketball, football, baseball, and soccer.
- The agency acquired baseball agency Rep 1 in 2023 and partnered with Munich-based soccer agency ROOF.
- U.S. Men’s National Team soccer forward Folarin Balogun signed with Klutch in 2023.
- Klutch’s athlete contracts total more than $7 billion, making it one of the five most valuable sports agencies as of 2025.
- Notable Klutch clients include Anthony Davis, Tyrese Maxey, Jordan Clarkson, Jalen Hurts, and Gabriel Moreno.
- Klutch supports athletes in building long-term business success with equity deals and brand partnerships.
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