How Premier League shirts will change with gambling sponsor ban
Summary
Premier League football clubs have stopped using gambling companies as their main shirt sponsors after a voluntary ban. This change has led many clubs to look for new sponsors in other industries like technology, finance, insurance, tourism, and recruitment.Key Facts
- Gambling companies had been sponsoring Premier League shirts for about 20 years.
- Eleven out of 20 clubs had gambling companies on their shirts in recent seasons.
- Eight clubs had to find new sponsors this summer because of the gambling ban.
- Nottingham Forest, Sunderland, and Chelsea are among the clubs still looking for new main sponsors.
- Some clubs are now turning to technology and AI companies for sponsorship deals.
- Finance is now the biggest sponsorship sector, with five clubs sponsored by finance firms.
- Other new sponsors come from insurance, tourism, and recruitment industries.
- Shirt sponsorship in English football began in the late 1970s and became fully allowed on TV by the early 1980s.
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