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OpenAI and Anthropic in price war as Chinese AI rivals gain ground

OpenAI and Anthropic in price war as Chinese AI rivals gain ground

Summary

Leading U.S. AI companies OpenAI and Anthropic are lowering prices on their language models to compete with cheaper Chinese AI alternatives. This price reduction comes as companies face rising costs for AI tools and begin using more affordable Chinese models to manage expenses.

Key Facts

  • OpenAI cut prices for its GPT-5.6 Luna model by 80 percent, making it faster and more affordable.
  • Anthropic introduced Claude Opus 5, a model priced at about half the cost of its previous top model, Fable 5.
  • The average price customers pay for AI model usage from top U.S. labs has dropped nearly 25% since mid-July.
  • Chinese AI companies like Moonshot and DeepSeek are gaining users by offering open models that can be freely downloaded and customized.
  • Many companies using AI are switching from flat-rate subscriptions to usage-based billing, where they pay based on how much computing power they consume.
  • Businesses such as DoorDash and Airbnb have begun using Chinese AI models to reduce their AI-related costs.
  • U.S. AI labs are responding to competition by offering mid-level models at prices closer to those of Chinese competitors.
  • Although token prices (units of data processed) have dropped, more capable models may require fewer tokens, so total costs depend on performance as well as pricing.
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