Soaring heat, falling crowds - The Hundred's peculiar summer
Summary
The Hundred cricket tournament saw a slight drop in ticket sales this summer, with around 550,000 tickets sold compared to 580,000 last year. This season was notable as all eight teams were partly owned by private investors for the first time, while attendance varied across venues amid high temperatures.Key Facts
- The England and Wales Cricket Board (ECB) sold stakes in all eight teams, raising £975 million.
- Ticket sales decreased by just over 5% from the previous year (550,000 vs. 580,000).
- The most successful years for ticket sales were linked to major cricket events like the Ashes series and India men’s tour.
- Audience demographics stayed steady: 22% of tickets sold to children, 40% to families, and 28% to women.
- Some teams changed names and branding: Northern Superchargers became Sunrisers Leeds, Manchester Originals became Super Giants.
- Attendance varied by venue; some places like Cardiff had record crowds, while others like Headingley and Old Trafford saw drops.
- London teams attracted the largest crowds, including a group stage record of 27,721 at a London derby match.
- Tournament director Vikram Banerjee said the quality of play is very high and this has been one of the best seasons in The Hundred’s history.
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