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I survived two years as prime minister in a hit new game - then my cabinet deserted me

I survived two years as prime minister in a hit new game - then my cabinet deserted me

Summary

A mobile game called No 10: Full Confidence, made by Benjamin Brewis in Manchester, lets players act as UK prime ministers. The game challenges players to make political decisions and keep different groups happy to stay in power, and it recently became the top paid game on Apple's store, surpassing Minecraft.

Key Facts

  • No 10: Full Confidence is a mobile game where players simulate being the UK prime minister.
  • Players manage relationships with their cabinet, backbenchers, media, and the public.
  • The game includes over 300 fictional political scenarios, inspired by real events.
  • Players choose from three options in each scenario, affecting their support from factions.
  • If players lose the support of key groups, they lose their job in the game.
  • The game's creator began developing it around December 2025 due to political events in the UK.
  • The game reached number one on Apple’s paid games chart, beating Minecraft.
  • Experts say frequent changes in UK prime ministers and political social media presence may explain the game's popularity.
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