Ferrari's first ever electric car sold for record $40m at auction
Summary
Ferrari's first all-electric car, the Luce, sold for $40 million at a charity auction in California, setting a new record for a new car sold at auction. All the money raised will support Ferrari Foundation's educational programs.Key Facts
- The Ferrari Luce is the brand’s first electric vehicle.
- It sold for $40 million, about 35 times its usual price.
- The car was designed by Sir Jony Ive, known for designing the iPhone.
- The Luce has unique features like special wheels, customized brakes, and a white finish.
- Some people criticized the car for not fitting Ferrari’s traditional style and brand identity.
- The buyer was not publicly named.
- Proceeds from the auction go to educational programs run by the Ferrari Foundation.
- A previous Ferrari, a Daytona SP3 supercar, sold for $26 million in 2025 for charity as well.
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