‘I see the incredible promise’: on set of an AI film shoot as new studios embrace controversial tech
Summary
A new film studio called Promise in Hollywood uses artificial intelligence (AI) to create movie scenes, backgrounds, and even digital actors. This AI-driven filmmaking is growing, with big companies like Google and Disney supporting it, but some industry professionals worry about its impact on jobs and traditional film methods.Key Facts
- Promise is an AI-focused movie studio based in Hollywood, using AI to design backgrounds, special effects, and digital performers.
- The studio uses advanced AI models from both the U.S. and China to speed up movie production.
- AI enables filmmakers to see real-time scenes on monitors, mixing live actors with AI-generated settings.
- Big companies such as Google, Disney, and Silicon Valley investors back AI film studios like Promise.
- Netflix has used AI in about 300 of its 1,000 new titles for 2026.
- Notable filmmakers like Ron Howard and Brad Pitt support AI as a helpful tool for making movies with moderate budgets.
- Some filmmakers, including Christopher Nolan, and industry workers worry AI might replace jobs and disrupt traditional filmmaking.
- AI film technology is seen by some as a new creative era that may change Hollywood’s production landscape.
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