Summary
Popeyes is teaming up with the YouTube show Hot Ones to offer new spicy menu items for a limited time in the U.S. They created four different items with varying levels of heat, available individually or as a set. This collaboration is part of Popeyes' strategy to attract customers and stay competitive in the fast-food market.
Key Facts
- Popeyes is collaborating with the Hot Ones YouTube series for a special menu.
- The menu features four spicy items with different heat levels, available at participating U.S. locations.
- Items include Sizzlin' Sriracha Dippers, Smokin' Rojo Sandwich, Darin' Dab Ghost Wings, and The Last Dab sauce.
- The menu is offered for a limited time and includes a bundled price option of $16.99.
- Customers can earn double reward points on Hot Ones purchases from September 22 to 28.
- The collaboration is part of Popeyes' strategy to expand its offerings and boost sales.
- The partnership aims to combine pop culture with food marketing.
- Popeyes chief marketing officer, Bart LaCount, emphasized the fit between Popeyes and Hot Ones due to their shared focus on bold flavors.
